The Do's and Don'ts of SEO for Small Businesses in Toronto

Whether you're a small business owner looking to improve your search engine ranking or you're an agency that helps local businesses with digital marketing, there are a few things every business needs to know about SEO. For small businesses, it's all about keeping costs low and driving more traffic to your website.

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  • Start with local citations for your company name, address, and phone number. Citations are important for both national and local searches because they help Google verify your location and provide information about your business. Be sure to include these citations on your website and on all of your social media channels so that Google knows they are correct and relevant to your business.

  • Develop relationships with local publications and write guest posts on their websites to promote your business. In addition to promoting your brand and products, guest posting will also build up your website's link profile and help your search engine optimization (SEO).
  • Check for backlinks on other sites that are relevant to your business - High-quality backlinks are essential for boosting the overall rankings of your site and will improve your chances of getting found online. You can also use a tool like Mozbar to find out how many links your business has and how much traffic those backlinks bring.
  • Consider optimizing your website for mobile and tablet devices. This is especially important for small businesses that operate only in a few locations, as it will help you rank higher on mobile search results. A good content management system (CMS) will also ensure your site is optimized for both mobile and desktop devices.
  • Another key component of a successful social media marketing strategy is to engage with the people you're following and follow them back. You can do this by sending them relevant updates or offering them deals that will get their attention.
  • A good way to do this is to use a social media scheduling tool such as Buffer or Hootsuite, which allow you to schedule posts and messages ahead of time so that your social media presence is always up-to-date. Having a good, consistent social media presence can help your business generate more traffic to your website and drive more sales in the long term.

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